OFF PAGE SEO AND THE QUALITY

OFF-PAGE SEO

Just as keyword stuffing used to be an acceptable practice that’s gone the way of the dodo, so too is the practice of buying or trading spammy backlinks in an effort to increase page rank. The search engines have been wise to these practices for some time, and filling your page with irrelevant backlinks will actually get you penalized rather than promoted.

Although the search engines take into account both the number and quality of your backlinks (as well as the number of referring domains), quality is much more important than quantity.

The key takeaway is that while backlinks are integral to off-page SEO, a single quality backlink from an authoritative site is worth more than 10 or even 100 low-quality links. Link building isn't always the easiest task, but here are four strategies,  that you can use:

     1-   Writing guest blogs to promote yourself as an expert in your field 

      2-Write content that mentions influencers in your field, because posts like this are highly popular

• 3- Scour blogs (particularly influencer blogs) in your field for broken links, and then suggest replacing the broken link with content you’ve written on the same subject
• 4- Take advantage of the popularity of infographics by creating lots of them.

THE IMPACT OF CONTENT 

• While the technical aspects are important, one of the most crucial elements of on-page SEO is content because this is what brings traffic to your site.However, not just any content will do, and today’s web users are looking for relevant, interesting, engaging, and informative content that fills a need. In other words, people must want to consume the content you’ve created, which can come in a number of different forms, such as:

1. Blogs
2. Web page copy
3. Videos
4. Infographics
5. Podcasts
6. WhitepaperS 
7. Ebooks
8. Interviews
9. Case studies
10. Original research
11. Reviews
12. Instructional articles
13. Quizzes and poles

However, another important element about the content you create is that others must be able to link to it, which means avoiding content that requires a login, copyrighted material, and certain slide shows.

OFF PAGE PRACTICES

Although quality backlinks are the backbone of an off-page SEO strategy, there are other techniques you can use to increase site authority and encourage more links.

One is adding your business to local listings and internet directories, including things like Google My Business, Yelp, Yellow Pages, and other local listings. Once added, make sure all the information is accurate, and that your name, address, and phone number are consistent across all platforms.

Another way you can engage in off-page SEO (while also increasing trust and brand recognition) is by participating in discussions on sites like Quora and answering questions on other Q and A sites, especially if you have expertise you can share with the community.

A final off-page SEO technique you can use is submitting backlinked content to various sharing sites, including image, audio, and video sharing sites. Some of the most popular of these include:

1. Video: Vimeo and Dailymotion
2. Audio: SoundCloud and Podbean
3. Image: Flickr, Instagram, and Pinterest

Search engine optimization best practices are evolving all the time as web user and online consumer behavior changes, and right now the best approach to SEO is having a solid strategy in place to address both on- and off-page elements.

On-page, the main concerns are quality content and making sure the technical aspects of the site have been optimized for speed, efficiency, and keywords. Off-page, the most important thing you can do is encourage quality backlinks from authoritative sites, because this will guarantee search engines see your site as relevant and important, and you'll be rewarded with a higher rank.