Search Engine optimization (SEO)

                            

                     “If content is king, then conversion is queen.”

 

Search engine optimization (SEO) -; 

 

SEO

  which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO? 

''To understand the true meaning of SEO, let's break that definition down and look at the parts:

• Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

• Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

• Organic results. Ads make up a significant portion of many SERPs. Organic traffic that you dont have to pay for.

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look at the parts:

• Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
• Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to web-pages that could potentially answer your question.

That's true. But have you ever stopped to consider what's behind those magical lists of links?

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

Types of Seo-; 

1. on page seo.
2. off page seo.

On-page SEO

''On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.''

off-page SEO

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your

own website to impact your rankings within search engine results pages (SERPs).  Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.

What is off-page SEO?

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).  

Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.

Links and off-page SEO

Building backlinks is at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content's quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks.

There are three main types of links, defined by how they were earned: natural links, manually built links, or self-created links.

• Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link.
• Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
• Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.

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